The challenge was to craft a dynamic and impactful representation, marked by a vibrant burst of energy emanating from within. At the heart of the concept was the placement of the product within an engaging "power ball." This idea showcased an enticing interaction between the glutaglow ball on the packaging and a conceptualised electric current. To ensure cohesion, a subtle touch of pink was incorporated, linking back to the product's color scheme.

In addition to the Product Key Visual, we were tasked with creating a Talent Key Visual to highlight the benefits of Vaseline's lotion, ensuring you feel confident with brighter skin.

The challenge was to seamlessly blend indoor and outdoor settings, conveying that your skin would be radiant in just 7 days, regardless of the environment. Balancing clarity while integrating both settings was key.